The municipal TV station, Denver 8, recently launched a new brand identity and advertising campaign, "It's All About Denver," aimed at meeting the changing needs of the city. The new campaign is designed to showcase the station's award-winning and new, exclusive programming.
The new campaign includes a new logo, website, outdoor billboards and television as well as newspaper ads. To launch the new campaign Mayor Michael Hancock, local musicians and Executive Chef Troy Guard are appearing in the campaign touting the slogan: "Denver 8, It's All About Denver."
"Denver 8 is leading the way in dynamic and cutting edge municipal TV programming," asserts Denver Media Services Director Julie Martinez. "We want the community to know about our Emmy Award-winning programming and the special coverage we provide for everything from new local music, to the visual arts." This year, the station's lifestyle show, Dtown, won a Heartland Emmy Award, for instance.
The campaign focuses on programming like Dtown as well as its local music shows including Denver Loft Sessions and Red Rocks Premieres, both of which premiered over the past year. It's also focussing on the station's upcoming shows, including ArtScene and a new collaboration with Mile High Sports Magazine to introduce a sports talk show.
The station is attempting to gain new viewers with the campaign and educate them about the information and shows that Denver 8 offers to residents. The station is available on Comcast and Century Link on channel 8 and in HD on channel 880.
Contact Confluence Denver Innovation & Jobs News Editor Chris Meehan with tips and leads for future stories at chris@confluence-denver.com.
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