Roximity one of nine chosen for national marketing competition

Roximity, a Denver-based startup that offers local deals, was one of nine startups chosen to participate in Mondelez International’s initiative to help drive impulse purchases mobily. 

Excerpt: 

Candy and snacks giant Mondelez International has picked nine startups to participate in an ambitious new mobile-technology initiative aimed at driving more impulse purchases and better in-store marketing.

The program, called "Mobile Futures," began in October with an open call for new ideas that drew 126 applications. Twenty-two startups survived the first cut, with the final list narrowed to nine after a two-day pitch event.

But this is no ordinary pitch. The startups will not only get a chance to create new applications for big brands such as Oreo and Trident, but also could play a role in creating one or two new mobile-focused tech companies that Mondelez hopes to launch at the end of the process.

Read the rest here.

Read more articles by Ivy Hughes.

Ivy Hughes is a Colorado native and coffee shop junkie. Contact her here.
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