Punch spotlights Denver's TRVE in story on label design for craft beer

Punch included Baker's TRVE Brewing Company in a feature story on next-level label design in the craft beer industry.


When choosing a name for his heavy metal-inspired, Denver-based brewing company, proprietor Nick Nunns chose TRVE (pronounced "true"), an inside joke in the metal-community poking fun at people who take themselves too seriously. When choosing an artist, Sam Turner was a no-brainer. "He's had a long history of doing work for heavy metal bands and, as such, he was the perfect person to collaborate with for our design aesthetic," says Nunns. "From day one, he's designed amazing labels for us that could easily be mistaken for album covers."

Read the rest here.

Read more articles by Eric Peterson.

Eric is a Denver-based tech writer and guidebook wiz. Contact him here.
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