High Times looked at
Voodoo Doughnut's new location in Denver.
Excerpt:
The new Denver store "Very much matches our first Voodoo location," Shannon says, meaning that the gritty vibe of the new neighborhood is in tune with the spirit of the flagship location, which is nestled between adult bookstores and bars in "The crotch of Portland." In Denver's Colfax neighborhood, “there’s a dispensary nearby, a tattoo parlor, a gay bar and a dentist," Shannon continues, "we spent two-and-a-half years searching for the perfect location." The new spot will even have its own special namesake doughnut, a "Colfax Cream," and a protective spirit-channeling mascot in the form of a black velvet painting of Pam Grier, a Denver native.
The shop will develop its own distinct culture, and the staff will be encouraged to celebrate the locale in unique ways. Employees are valued at Voodoo. According to Cat Daddy, "it's a fast-food job, but that doesn’t mean you shouldn’t take care of people. We could be dicks and mechanize everything, but we know our employees are worth more than the hourly wage we pay them."
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