, recently launched the Perch app, which lets businesses track competitors without connecting to social profiles.
A new smartphone app lets small-business owners quickly scan competitors’ Yelp reviews, Internet deals and Facebook and Twitter updates, without necessarily having to “like” or “follow” their competitors online.
The Denver-based startup Closely officially launched its Perch app last week.
Perch operates much like TweetDeck, which helps people read and organize postings on Twitter and Facebook. It has a scrolling, personalized list of individual businesses’ new activity on social media. Tapping an icon brings up details.
Perch will give small-business owners a bird’s-eye view of how competitors are using social media, said Closely founder and CEO Perry Evans.
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