Web developer Zenman to hire five in 2013

Zenman is looking to add front- and back-end developers, creative director, and account managers by the end of the year.
CEO Keith Roberts started Zenman in his living room in 1998. He graduated to a real office and added one employee at a time, "bootstrapping" the company through the early years. He started working with Bonanno Concepts in 2003. About a dozen Bonanno restaurant websites later (including that of Lou's Food Bar), Zenman has firmly established its presence in the local dining market.
"It's really a cool vertical, but it's not very profitable," says Roberts. "It's a labor of love."
Roberts says while restaurant websites are not profit drivers, they act as a public face that attracts customers in the healthcare and technology verticals. Since 2007, Zenman has developed "several dozen" websites for dentists, orthodontists and other medical practitioners (example), as well as development work for CafeWell, the health-oriented social network site for local startup Welltok. Other technology clients and partners include Pivotal Labs in Boulder and Denver-based Ibotta.
"We do a lot of local business," says Roberts. "That's really our brand. We're really Colorado-centric."
Zenman is so named because Roberts is Buddhist. "We apply principles of karma to business, like I do in my personal life," he says. In the tech industry, doing the right thing and doing as you say "goes a long way."

Contact Confluence Denver Innovation & Jobs News Editor Eric Peterson with tips and leads for future stories at eric@confluence-denver.com.

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Eric is a Denver-based tech writer and guidebook wiz. Contact him here.
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