is currently looking to add a salesperson and developers to its six-person staff.
Founded in 2011, the company has focused on clients and not the general public with its location-based apps, says CEO John Cronin.
"We'll never make a consumer-facing app," says Cronin. "It's all about our partners."
"We go out and fund the development through bringing advertisers into the mix," says Cronin. "We look at it and say, 'Can we find a way to fund it?' We won a five-year contract with CDOT -- we're basically building technology for the state for free."
The result, CDOT Mobile
, is touted by Cronin as "the only app sanctioned by the state" with "the most accurate data about what's happening on Colorado's highways in real time" -- namely I-70.
Explains Cronin: "When there are delays of one or two hours, we send a message." The message will often include relevant advertisements from relevant hotels and restaurants.
Cronin says urHub is "in discussions" with VC firms for a target infusion of $1.5 million, as well as nine other states for similar deals to its arrangement with CDOT. Other targets include tourism bureaus and like-minded organizations.
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