Decibel Blue, a decade-old national digital marketing and public relations firm with offices in Denver and Phoenix, has launched a new sister agency, Decibel Green. The new agency will focus on cannabis and sustainability.
"Decibel Blue has been servicing cannabis clients for three years. It's the right time to give them more focus," says Decibel Blue Founder David Eichler. He explains that creating the sister agency will better position both companies to best serve their customers.
"My passion for cannabis is not only rooted in 30 years of enjoying it," Eichler says. "I have a chronically painful neck and my wife had cancer, thankfully a long time ago. I know first hand how powerful a medicine it can be. I am fortunate to have partners and a team who delivers incredible value to Decibel Blue's real estate, retail, healthcare and restaurant clients in both Denver and Phoenix. This deep bench allows me to focus on helping Decibel Green's clients achieve their goals."
The company has created local and national campaigns for the cannabis industry, already. In Washington, D.C., it's working with clients including the Marijuana Policy Project and Students for Sensible Drug Policy. Locally, it has represented Puff, Pass & Paint and Your Green Contractor.
According to Eichler the company can advertise nationally, even though cannabis isn't legal across all the states. "Many dispensaries and content providers like Leafly do screen users by age when visiting their website. It's essential the industry is diligent and vigilant in making sure that cannabis is only being marketing legally, to adults," he says.
Decibel Green isn't the only cannabis-focused marketing agency in the U.S., according to Eichler. "There's plenty of business for everybody. What's important is that we foster a sense of community across every facet of this industry, including creative agencies."
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