Colorado Harvest Company
is introducing Operation TransparenC, an effort to show its growing processes in great detail to consumers and other industry members. In doing so, the company is aiming to show consumers how legal cannabis growers are distinguishing themselves from black market growers. The company is posting information about the purity and potency cannabis available from its three Colorado Harvest centers.
"Colorado Harvest Company is leading the way on TransparenC, but our hope is that other companies follow suit," says CEO Tim Cullen. "I would welcome any partnership that has the same goals in mind."
The company announced the new program last week after the the Colorado Department of Agriculture showed the purity of Colorado Harvest’s cannabis for the second consecutive year. The department tested hundreds of the company’s samples between November 2016 and January 2017.
"We are constantly working toward ways to be different while providing a high quality experience for our customers," Cullen says. "There are two ways to look at regulation. One, it's a great opportunity for us to differentiate ourselves from the black market and shine for our customers; or two, the regulation becomes the focus and not the customer. We have to keep our eye on the ball while we comply with ever increasing demands from regulatory bodies."
Cullen has begun speaking with 22 officials from state agriculture departments as far away as Florida and Guam. He also is presenting information about profitable and compliant production methods at two upcoming cannabis conferences.
Contact Confluence Denver Innovation & Jobs News Editor Chris Meehan with tips and leads for future stories at firstname.lastname@example.org.