Galvanize-based Brandfolder launching brand-management platform

Based at Galvanize in the Golden Triangle, the four-employee, angel-funded Brandfolder was accepted into the summer 2013 TechStars Boulder program. The startup is currently in the midst of a private beta and is targeting a July launch.

 

CEO Brian Parks co-founded the company with Paul Arterburn in November 2012.

 

"All companies have a brand and if anything should be delivered with a bow on it, it's your brand," says Parks. "You want to keep it consistent. You want everyone to know where everything lives. That wasn't the case at any of my jobs. It's a simple concept a lot of brands struggle with."

 

The solution? "Brandfolder is a simple, visual profile for your brand that you can easily and confidently share with whomever you see fit," he adds. "It's a hybrid of a brand book and a media kit."

 

Brandfolder's online platform allows users to store, update and embed brand assets of all kinds. Parks says the target market is small and medium-sized companies and subscription-based pricing is yet to be determined.

 

Parks worked in investment banking in the 2000s, then moved into the startup world when he became NextGreatPlace's first employee in 2010. 

 

When he left NextGreatPlace in 2012, "I was ready to do my own thing," he says. "I didn't want to be an early stage employee -- I wanted to be a founder." 

 

Parks subsequently went to Dev Bootcamp in San Francisco for the summer before starting up Brandfolder last fall.

Contact Confluence Denver Innovation & Jobs News Editor Eric Peterson with tips and leads for future stories at eric@confluence-denver.com.