Cloud-based
Addaero allows endurance athletes and their coaches to track and analyze data from training workouts.
VP of Business Development Joshua Ross and VP of Technology Wade Vogt launched Addaero in 2005 with Kevin Curtis, but only recently have they made it a full-time pursuit. Prior to focusing on Addaero full-time, Ross was one of the owners of Up 2 Speed. After selling it in 2011, he was looking for a new project. "We had Addaero and it was bringing in money," he says.
Ross says they originally started the website when they realized triathlon coaching was low tech and marketed "an online training log" to coaches for the past eight years, but pivoted to an athlete-facing model and began redeveloping and upgrading the technology in 2012.
The old "coach-based" model was flawed, says Ross. "If the athlete lost contact with their coach, they lost the data."
Addaero allows athletes to log in and drag and drop workouts, enter results and share that data with coaches and other contacts. Athletes will pay $20 a year. Coaches will pay $20 a month, after a previous fee of $4 per athlete per month.
Ross says Addaero currently has four employees, and will likely look to hire more full-time staffers after the launch.
Addaero is part of the "quantified self movement," Ross adds. "Fitness is exploding, and the ability to quantify yourself is really interesting."
Contact Confluence Denver Innovation & Jobs News Editor Eric Peterson with tips and leads for future stories at eric@confluence-denver.com.
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