Golden Triangle's adding four

Launched in 2011, boomed in its first year and is now hiring four staff, which will essentially double its team. 

“We had very high growth the first 12 months and a lot of it was organic,” says CEO Kevin McInerney. “We're really the only company that does what we do.” is a cash back shopping site for outdoor gear. It has more than 200 partners with which consumers can earn cash back by buying through the website. splits its referral fees with the customer. 

“These are big brands like REI,, Patagonia and Cabela's, as well as local stores like Christy Sports and Wilderness Exchange,” says McInerney. “It's valuable for the brands because they get to compete for the perfect customer. It's good for the consumer because they will get the lowest price possible.”

McInerney initially planned to start an e-commerce site for outdoor gear. Finding a market saturated with stores that “sold the same stuff,” McInerney saw an opportunity in the cluttered landscape. 

“I realized there was a need in the market for a shopping portal and community," he says. 

He expects the company to close on an investment round by the end of 2012. 

The company is based at Galvanize, the new Golden Triangle innovation ecosystem that is also an investor.

“We've got a great spot," says McInerney. “It's been cool collaborating with everybody. I think this space is going to be good for the city.”

Read more articles by Eric Peterson.

Eric is a Denver-based tech writer and guidebook wiz. Contact him here.
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