Co-op launches new name and brand

The former Northeast Community Co-op Market has announced its new name and brand -- Nourish Community Market.

The new brand is the first of several initiatives from the co-op, which plans to increase membership from 704 member-owners to 1,000 by the end of the summer and move closer to establishing one of Denver's first community-owned natural grocery stores.

The name change better encapsulates the co-op's primary goal: to nourish its neighborhood with healthy food and community spirit.

"The name, Nourish, not only is easier for most people to remember, but it signifies our mission," says Matthew Dimalanta, vice chairman of Nourish. "We want to nourish the people of the Denver metro area."

Nourish also is launching a new Fresh Food Box program, exclusively for member-owners. The program is being run in cooperation with fellow food co-op startup Westwood Food Cooperative and will bring fresh and local produce options to the community on a weekly basis.

Nourish is hosting an event from 3 p.m. to 7 p.m. May 21st on Stapleton's Conservatory Green at the corner of East 49th Place and Valentia Street to showcase its new brand, yard signs and Fresh Food Box program. The event will feature live music, a beer garden with local breweries, food trucks and vendors specializing in locally produced food and healthy lifestyle products.

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Margaret is a veteran Denver real estate reporter and can be contacted here.
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