Floyd’s 99 Barbershop is launching a new marketing campaign that blends music and style together in a video that brings life to the unique atmosphere inside the shops.
“The 99 Experience”
video, featured on YouTube, showcases the diverse styles and personalities of the staff, the Floyd’s signature rock ’n’ roll poster wall plastered with music memorabilia and the custom radio station specially curated for the shop.
“The minute you walk into one of our shops, you understand exactly what Floyd’s 99 is all about,” says co-owner Rob O’Brien. “It’s more than a haircut; it’s an experience. It’s difficult to articulate such a unique experience, so we wanted to create something to show it.”
The video features an exclusively created party version of the new single “Ghost Got Loose” from up-and-coming fold-rock artist Rocko Wheeler. Floyd’s 99 will be running a social media promotion through Facebook and Instagram encouraging people to engage with the video and share the Floyd’s 99 experience by tagging a friend in the post for a chance for both of you to win free haircuts for a year.
“We are a the original rock ’n’ roll barbershop and music is in our blood,” O’Brien says. “It was a natural fit to bring our love of music and dedication to providing amazing service together into a brand video to demonstrate what we are all about for someone who many not have had a chance yet to visit one of our shops.”