The
University of Colorado Denver has installed an interactive billboard on the Auraria Campus.
Covered with more than 11,000 custom button pins that spell out its new tagline "Learn with Purpose," passersby can pull off a button of their choice to keep.
"We’re really trying to own the downtown environment," says Leanna Clark, Vice Chancellor of University Communications. "We’re trying to get people to interact with our brand."
The billboard is part of a new advertising campaign promoting Denver’s leading research university, which awards more master’s degrees annually than any other public university in the state.
Through television, radio and print adds, outdoor placements and online marketing,the campaign reflects the determination, vibrancy and academic rigor of the CU Denver community and its connection to the city of Denver.
With an original score and compelling voiceover, the TV ads incorporate unusual camera angles showing the enterprising nature of students and their seamless movement between campus and the city. A common element among the television, digital, print and outdoor will be the use of interesting facts and statements about CU Denver.
"We’re really trying to create an education corridor that brings students off campus and into downtown," Clark says.
Contact Confluence Denver Development News Editor Margaret Jackson with tips and leads for future stories at margaret@confluence-denver.com.
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