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Poynter digs into The Cannabist

The Poynter Institute delved into the story and successes of The CannabistThe Denver Post's marijuana news site.

Excerpt:

The smell of marijuana lingered in the air as the leaders of Colorado's emerging cannabis industry passed around business cards -- and joints -- in a networking event held by the newspaper.

"It was great," said Ricardo Baca, who emceed the event (held on April 20). "Everybody knew everybody...networking, passing around business cards, saying 'oh, you keep the rest of that joint.'"

. . .

Baca (who refrains from consuming marijuana during work hours) is the founding editor of The Cannabist, a website that launched in December 2013, just three days before legal marijuana sales began in Colorado. In the years since, Baca and his tiny staff have grown the website into a fully fledged multi-platform vertical that competes with some of the biggest names in cannabis coverage -- High TimesLeafly and Merry Jane. In July, The Cannabist drew 732,000 unique visitors, less than 150,000 uniques behind industry leader High Times.

Read the rest here.

Read more articles by Eric Peterson.

Eric is a Denver-based tech writer and guidebook wiz. Contact him here.
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