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Milwaukee Business Journal looks at Visit Denver ad campaign

The Milwaukee Business Journal reported on Visit Denver's billboard blitz in Beertown.

Excerpt:

They're not quite mile-high, but billboards promoting Denver have become an unavoidable lure for impressionable Milwaukeeans.

"We're not stealing them," Jayne Buck said. "We're just borrowing them for a little bit and sending them back."

The vice president of tourism for Visit Denver, the city's tourism and marketing bureau, explained that their research showed Colorado is a popular destination for Milwaukeeans and Midwesterners. The billboards are part of a new marketing campaign that expands on the larger markets of Dallas, Houston and Chicago targeted by Visit Denver in the past.

Read the rest here.

Read more articles by Eric Peterson.

Eric is a Denver-based tech writer and guidebook wiz. Contact him here.
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