NYC-based Signpost expects to hire 70 in Denver by end of 2014

Eric Peterson | Tuesday, January 7, 2014

Signpost staffers at the Denver office. Signpost

Founded in 2010, New York-based Signpost will make as many as 70 new hires in Denver in 2014, including sales representatives, account managers and developers, says CEO Stuart Wall.

The company currently counts 30 people at its Denver office among its 100 employees, and the company also has offices in Manhattan, Austin, and Santa Barbara, Calif.

The maker of marketing software began as a services firm Wall describes as "a location-based Reddit," then pivoted to a platform model in 2012.

"The real category killer is the platform," Wall says. "That gives [customers] a single point of access and automates a lot of things."

Wall says the Internet's myriad social networks often overwhelm a small-business owner and a singular platform helps cut through the noise.

Funded by a roster of investors that includes Google Ventures, Spark Capital and OpenView Ventures -- which led a $10 million Series B in Nov. 2013 -- Signpost has more than 10,000 customers, says Wall.

Wall says the Denver office, which opened in 2013, will move from LoDo to Ballpark in Feb. 2014 to accommodate the growth.

"Most of the hiring from our Series B will be in Denver," says Wall. "It's easy for people to go out there. Costs are considerably lower than New York. It's been pretty amazing for us."

Wall has an ulterior motive. "I'm a big skier, always have been, so I had a big bias when we were picking cities," he says. "New York City has a lot of disadvantages. Trying to do anything besides nightlife is difficult."

Contact Confluence Denver Innovation & Jobs News Editor Eric Peterson with tips and leads for future stories at eric@confluence-denver.com.

NYC-based Signpost expects to hire 70 in Denver by end of 2014

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