Prediculous trades Boulder for Golden Triangle, hiring one

Social gaming startup Prediculous, pulled up stakes after two years in Boulder and relocated to the Galvanize building in Denver's Golden Triangle in the fall of 2012.

“We felt that the Denver startup community offered a lot,” says CFO Andrew Walker. “It's kind of a different animal than Boulder. And the commute was killing us.”

Galvanize is a great new home for Prediculous, he adds. “The emphasis on community has been phenomenal.”

CFO Andrew Walker co-founded Prediculous with CTO Howie Spielman and CEO Taylor McLemore in 2010 with Facebook-centric “social betting” games where players try to predict the outcomes of everything from American Idol to the Super Bowl to presidential elections.

“We worked on that for 18 months or so,” says Walker. “We didn't have an audience to make it a sustainable business.”

So the trio set its sights on taking the concept to clients in the fall of 2011 and sales took off. Clients include national brands like UPS, BET and Subway. 

“It's working out great,” says Walker. “We have repeat customers and a lot of demand for our product.”

Prediculous has developed a number of sports-related games, including a fantasy football game for UPS and a March Madness one for Subway. Of the latter, Walker says the office bracket pools are essentially “broken,” so Prediculous “took a round-by-round approach.”

Prediculous remains three employees, but the company is currently hiring a full-time software engineer with skills in Java and cloud-based architecture. Walker anticipates additional growth by the end of 2013.

“We're at the point where our pipeline is pretty full,” he says. “It's been a really good year.”
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Read more articles by Eric Peterson.

Eric is a Denver-based tech writer and guidebook wiz. Contact him here.
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