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Garth Brooks crushes Pepsi Center sales record, thanks partly to Denver's Faction

When Garth Brooks announced his final tour, it was guaranteed that tickets would sell pretty well, and they did: His nine shows in Denver sold 140,000 tickets in under three hours. That's partly thanks to success of Faction's infrastructure-as-a-service system, which helped facilitate the online sales traffic for Altitude Tickets.

Denver-based Faction says the service was successful enough that now Altitude parent company Kroenke Sports & Entertainment will expand their use of the cloud-based services provided by Faction as well as ePlexity. The latter migrated Pepsi Center's ticket sales to Faction's platform. Previously Altitude tickets had purchased and managed their own equipment in a third-party data center. However the system required more capital expenditures to deal with usage spikes and new hardware.


"Faction and ePlexity have helped us to create a hosting environment which better meets our needs in terms of both performance and cost efficiencies," says Rick Schoenhals, VP of Information Technology at Kroenke Sports & Entertainment. "We've also gained the flexibility to respond to business challenges more quickly with effective solutions that can directly target our business needs."

The Faction and ePlexity services allow the Pepsi Center to raise or lower their usage of the services without changing the amount they spent on the services. Faction says it was able to reduce costs while increasing revenue for the venue compared to its previous ticketing system.

"With the broad customization available on Faction's Cloud we were able to provide Altitude Tickets greater control, functionality and on-demand capacity," says Luke Norris, Faction founder and CEO.

Contact Confluence Denver Innovation & Jobs News Editor Chris Meehan with tips and leads for future stories at chris@confluence-denver.com.

Read more articles by Chris Meehan.

Chris is a Denver-based freelance writer, editor and communications specialist. He covers sustainability, social issues and other topics.
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