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LoDo's GutCheck expects to double staff in 2013

GutCheck CEO Matt Warta describes the company's products as “self-serve software for qualitative research.” Warta founded the company with Carl Rossow who is co-founder and COO of Benenson Strategy Group, President Obama's lead pollsters.

The 10-employee company launched in 2011 and saw sales grow tenfold in 2012, says Warta. He expects sales to more than double again in 2013, and plans to add 10 employees by the end of the year.

“We've been crushing it," Warta says. 

Clients include household names in the consumer packaged goods industry like Colgate Palmolive, Procter & Gamble and General Mills. Rather than fly around the country for face-to-face focus groups, by using GutCheck brand managers can conduct in-depth qualitative research online.

“Our turnaround time is ridiculous,” says Warta. “We can turn around a project in a day or two. With our competitors, it can be weeks. In our model, we recruit subjects in real-time. One of our customers can say we need a female from the Northeast with two kids who likes natural foods. We can find them.” 

This allows for an iterative approach to product development GutCheck's clients have dubbed “funnel and refine.”

And it's a value with a price that is usually 15 percent to 25 percent lower than the industry status quo, Warta adds. 

Read more articles by Eric Peterson.

Eric is a Denver-based tech writer and guidebook wiz. Contact him here.
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