Commerce Kitchen growing with "customer-driven" approach

Commerce Kitchen, a web development and marketing firm in the Baker neighborhood, has hired three new employees in spring 2013.
 
Now 16 employees, Commerce Kitchen is looking to grow just a little bit more. "We're looking to get to 20 and we're looking to stay at 20," explains General Partner Jamie Hollier. "We're close-knit and we want to maintain that." 
 
"I think a lot of our growth has come from our level of contracts and clients -- both how many and the size of them," says Hollier.
 
"We're very different than a lot of companies in this space," adds Hollier, touting Commerce Kitchen's "customer-driven" strategy. "The first thing we ask new clients is, 'What are your needs?' That in turn leads to a lot of referrals."
 
Commerce Kitchen's clients range from Transwest, a large transportation company, to Boulder-based Kidrobot, a national purveyor of collectible action figures and other toys.
 
Commerce Kitchen has taken a superhero theme as its own marketing motif. Director of Marketing Natalie Winslow attributes the bent to her three-year-old daughter's questions about the dearth of female superheroes. 
 
Commerce Kitchen's in-house illustrator drew a super version of Winslow, dubbed "Creative Empath." Alter egos of other staffers followed -- Hollier is "Info Ninja," for instance -- and their cartoonish portraits emblazon the company's website and its offices in historic Firehouse 13 on South Broadway.
 
"As a team of people, we each have a different power, in a way," says Winslow. "We all have something we contribute to make the Internet a better place."

Contact Confluence Denver Innovation & Jobs News Editor Eric Peterson with tips and leads for future stories at eric@confluence-denver.com.
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