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Elevation Digital Media points Arrow the way to the future with Super Bowl spot

The Broncos aren't the only Denver team in the Super Bowl this weekend. Arrow Electronics and Elevation Digital Media are airing a national commercial during the third quarter in the Super Bowl touting the company's "Five Years Out" campaign for aerospace and defense.

The Super Bowl isn't just the most highly watched game in the U.S. -- it's also the Super Bowl for advertising the world over. After all, ads during the event are the most costly in the world. In August 2015, Fortune reported that a national 30-second spot during the event will cost as much as $5 million. But the cost of getting a company's message to consumers or other businesses during the event can be well worth it.

Arrow Electronics is a Colorado-headquartered multi-national company that specializes in distributing electronic components. It provides services and products to everything from defense and aerospace to enterprise-level computing services and electronics recycling.


The innovative ad features a features a 3D folder -- not printer -- made out of Legos that folds a piece of paper into a paper plane and launches it, like the campaign for the company.

"This is a team of five guys who work out of their small studio in the Taxi Building in RiNo -- not a multi-million-dollar ad agency -- producing a spot for a Fortune 100 company," says Edward Macsalka, a Denver-based communications manager with Comcast.

"Just five years ago, Elevation Digital Media was focused on sports recruiting videos for high school athletes," he adds. "Over the past few years, that has evolved into corporate communication videos/commercials for the likes of Comcast, Arrow and Western Union, as well as many other national brands. . . . This is a huge achievement for any large firm, but even more special for a company that can barely call their studio a studio."

Contact Confluence Denver Innovation & Jobs News Editor Chris Meehan with tips and leads for future stories at chris@confluence-denver.com.

Read more articles by Chris Meehan.

Chris is a Denver-based freelance writer, editor and communications specialist. He covers sustainability, social issues and other topics.
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