After "Breathless," Air Ball Creative looks to future projects

Eric Peterson | Tuesday, October 22, 2013

Air Ball Creative made "Breathless" for TEDxMileHigh in 2013. Air Ball Creative

Air Ball Creative Co-Founders Woody Roseland and Thaddeus Anderson met at the 2012 edition of TEDxMileHigh.

Roseland, a seven-time cancer survivor, spoke at the event, and Anderson saw him as a kindred spirit.

"He has a unique perspective on life," says Anderson. The duo teamed up to eamed to launch Air Ball Creative in March 2013.

For this year's TEDxMileHigh, the pair produced Breathless, dubbed "Denver's highlight reel" by event organizers. Featuring a poem by Denver poet Ken Arkind and stunning videography that captures the city's spirit, the four-minute video went viral, and now has nearly 150,000 views on YouTube.

"We thought there were a lot of people who took pride in Denver, but didn't have a way to articulate it," says Anderson. "It was a shared feeling."

After the smash hit, Air Ball Creative is looking for new projects and working on several "passion projects," says Anderson. "We're in the process of talking to different potential clients and working on a few other things. We want to focus on good causes."

Roseland and Anderson are Air Ball's only full-time employees, and they work with a network of freelancers during productions.

Contact Confluence Denver Innovation & Jobs News Editor Eric Peterson with tips and leads for future stories at eric@confluence-denver.com.

After "Breathless," Air Ball Creative looks to future projects

Read more articles by Eric Peterson.

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