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Bloomberg Businessweek profiles Closely's Perch

Bloomberg Businessweek covers Perch, a mobile marketing app made by Denver-based Closely.

Excerpt:

Perch's own online-advertising blitz appears to be paying off. Evans says the app more than doubled users, to 32,000, in the first two months of 2014, from 15,000 at the end of last year, thanks to aggressive recruitment on Facebook. Evans says revenue should be about $1 million in 2014.

As users adopt the app, he expects Perch will extract valuable data on what kinds of strategies work for which businesses. For that kind of analysis, Perch needs to entice a greater number of business owners to sign up. To make his case, Evans falls back on a familiar pitch: His app can save small business owners time and hassle. "It's impractical to think about business owners saying, 'I'm going to have a Twitter tool and a Facebook tool and a Yelp tool,'" says Evans. "There are eight or nine things they need to be tracking. It's like, stop the madness."

Read the rest here.

Read more articles by Eric Peterson.

Eric is a Denver-based tech writer and guidebook wiz. Contact him here.
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