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Utivity acquires Besomebody's Experience Marketplace


Denver-based Utivity, an outdoor adventure platform, acquired Besomebody's Experience Marketplace, to expand its national presence. The Besomebody marketplace allows people to book and host more than 400 types of experiences ranging from art to adventure.

Utivity offers more than 1,000 types of experiences -- everything from archery and basketball to wakeboarding and yoga, but outdoor and adventure activities are its most popular experiences. It plans to expand its outdoor base as it begins to scale up nationally.

"We started this company with one goal: empower both instructors and doers to experience every activity under the sun," says Utivity CEO Kyle Granowski. "The acquisition of Besomebody's Experience Marketplace allows us to pursue that goal with an extremely talented instructor base while expediting our growth efforts."

Utivity has helped more than 2,000 experience providers in the Denver-area earn more than $200,000 since it launched in 2015. The acquisition will more than double its user base and help accelerate its expansion, Granowski says. Through it, Utivity will gain access to Besomebody's large user and provider base across Texas, California and New England, as well as internationally.

"We couldn't be more excited to join forces with Besomebody to help people discover unique experiences, and make money doing what they love," says Granowski. "The Besomebody team has done an incredible job building a huge community of people who want to get out, and do more. We've had our eyes on them for a while, and the timing was finally right to make something happen. As Besomebody moves forward with their focus on education and employment, we're honored to be the premier platform where people come for activities and adventure."

Under the purchase, which was made for an undisclosed sum, Besomebody will retain its branding, trademarks and community assets. Besomebody will transition its hosting and booking strategies, services and data to Utivity and help it tap into Besomebody's partner network. Besomebody's founder and CEO Kash Shaikh will also join Utivity's board to assist with transition and growth plans.

Contact Confluence Denver Innovation & Jobs News Editor Chris Meehan with tips and leads for future stories at chris@confluence-denver.com.

Read more articles by Chris Meehan.

Chris is a Denver-based freelance writer, editor and communications specialist. He covers sustainability, social issues and other topics.
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