The Urban Farm Co. has been helping Denverites and people along the Front Range build gardens since 2011. Now the company is offering a new gardening program called The Garden Club to help people learn how to grow in Colorado.
"The idea is the more we can help people, the more they will tell their friends about what we're doing, whether or not they want to garden," says Urban Farm CEO Bryant Mason. "We're trying to reach out to people with a couple of simple gardening tips."
The company informally launched the new set of tools to its existing customers first, according to Mason. "We have about 150 people signed up already."
Those former customers are among the more than 400 people that Urban Farm has built gardens for since launching in 2011. Those gardens start at $350 for a four-foot square boxed garden, their proprietary soil mix, drip systems and other features. The company gets most of its organic plants and transplants from
Gulley Greenhouse & Garden Center in Fort Collins, Mason adds.
The company has had a high rate of retention since launching, according to Mason. "Probably 40 percent to 50 percent come back to us to do planting or something like that," he says. "For the majority, the initial the purchase is the main thing, then 40 percent to 50 percent come back for year two. They might want a cold frame or something else for the garden."
Such businesses often expand their customer base on referrals, which Mason says has worked for his company. The resources offered by the new garden club, could help increase referral business. "The biggest intention is developing sort of a long-term resource for front range gardeners. It's a very indirect approach but the more value and valuable information we can put out the more likely people will find us via referrals."
Contact Confluence Denver Innovation & Jobs News Editor Chris Meehan with tips and leads for future stories at chris@confluence-denver.com.
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