| Follow Us:

Innovation & Job News

John Denver celebrated in new Rockmount collection

One of Rockmount's John Denver shirt designs.

John Denver was known for his Western style.

John Denver.

Denver's favorite adopted son, John Denver (a.k.a. Henry John Deutschendorf), was known for first his music and second (or maybe third) for his colorful Western shirts. The late musician's estate recently asked Denver's Rockmount Ranch Wear to bring some of those shirts back to the retail racks.

"There's a good chance he wore our shirts, and if he didn't, he should have," asserts Rockmount President Steve Weil. "We know he wore a lot of Western shirts."

The LoDo-based cowboy shirt maker also is giving John Denver and Rockmount fans a chance to vote on which of the shirts to produce. "We have one in production and decided to float the other designs to see what the response was," Weil says. People can vote on the designs at SurveyMonkey.

It's not the first time Rockmount has done a line of celebrity shirts, Weil says. "Rockmount has been a mainstay among the rock and roll crowd for a long time." The company has created or reproduced shirts worn by numerous legendary music-makers. "Over the years we've had two really strong responses Eric Clapton and Robert Plant," Weil says. "This one's a third. Considering the army of artists we're been involved with, it's remarkable."

Weil says reps from John Denver's estate "came to us with the idea. We like when other creative people come to us with a collaborative design," he says. "There's a certain amount of historical significance to doing this collection. We take great pains to do these reproductions with care. We're being truthful to the originals he wore."

Weil's favorite John Denver song? "It's got to be 'Rocky Mountain High.'"

Contact Confluence Denver Innovation & Jobs News Editor Chris Meehan with tips and leads for future stories at chris@confluence-denver.com.

Read more articles by Chris Meehan.

Chris is a Denver-based freelance writer, editor and communications specialist. He covers sustainability, social issues and other topics.
Signup for Email Alerts
Signup for Email Alerts

Related Company

Related Content