Denver's
Jiberish has entered into a new market for the urban/extreme-skiing garment startup company—technical outerwear. Earlier this fall the company introduced its Grand Cru line.
The new line starts at $275 for The Corton, an extended-length, insulated shirt that's also comes as a button-out layer for the company's $850 flagship coat, The La Tache. The line of five coats embodies a look that's home in the city and on the slopes.
For example,The La Tache is a waterproof, 3-in-1 jacket that can be worn with The Corton or each piece separately. The company calls it "a clean, minimalist jacket with no zippers visible on the exterior." It's easy to see how Jiberish is trying to balance function with fashion.
The company, which formerly produced its clothes in Denver, has moved production overseas. That's particularly important as the company moves into more technical clothing as most garment manufacturers in the U.S. can handle basic manufacturing but much of the more technical manufacturing processes and fabrics are harder to find domestically. The company sources technical fabrics from Switzerland, Japan and elsewhere.
The new line is already available online and is making its way into some of Jiberish's retail partners as well as its own stores in Boston, Denver and Park City, Utah.
Contact Confluence Denver Innovation & Jobs News Editor Chris Meehan with tips and leads for future stories at chris@confluence-denver.com.
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