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Fruition helps California city recover from Google snafu

Fruition's client saw its traffic drop off by 99.9 percent.

Fruition President Brad Anderson says a client that is an unnamed "big city in Southern California" recently got overzealous with its security and unintentionally blocked Googlebots when they were just trying to block malicious bots.

"They dropped from Google, we diagnosed it and they recovered," says Anderson. "The root cause was human error."

Organic search traffic dropped by "99.9 percent," Anderson says. "It was effectively all of their traffic. They were freaking out."

Fruition staffers quickly identified and rectified the issue and traffic recovered to pre-Googlebot-block levels in 18 hours. The company published a case study detailing the episode on its website.

The 40-employee Fruition recently consolidated its eight employees in Boulder into its offices in Cherry Creek, and is currently hiring developers and SEO project managers.

"Just this year, we've hired three new people," says Anderson. "We're actively hiring three more right now. I'd be surprised if we weren't at 60 employees at the end of the year."

Fruition's clients include Bankrate.com, Icon LASIK and the City of Ontario in California.

Contact Confluence Denver Innovation & Jobs News Editor Eric Peterson with tips and leads for future stories at eric@confluence-denver.com.

Read more articles by Eric Peterson.

Eric is a Denver-based tech writer and guidebook wiz. Contact him here.
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