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Follow Your Fruits & Veggies Journey, a monthlong celebration of local foods, kicks off

Colorado has more than 36,000 farms spread over 31 million acres.


This August, the Colorado Department of Agriculture and its Colorado Proud program are celebrating local food and food manufacturers with the Follow Your Fruits & Veggies Journey. The celebration launched Aug. 1 on Colorado's 140th birthday as part of Gov. Hickenlooper's Colorado Proud month, with a pop-up picnic at the History Colorado Center.

More than ever, Colorado restaurants are sourcing locally grown produce, and manufacturers are using local ingredients ranging from honey to fruits to vegetables to grains. Supermarkets carry local cheeses, spreads, sodas, tinctures and other products.

"The event is a great way to recognize Colorado's past and celebrate the people that continue to make the state a great place to work and live," says Wendy White, marketing specialist for the Colorado Department of Agriculture. "We are excited to host a pop-up picnic on Colorado Day as it allows us to educate consumers on the benefits of buying and eating local produce while celebrating the farmers, ranchers and food producers that contribute to the vitality of the state."

While Denver is often regarded as an IT mecca, it's worth remembering that the state's economy is largely an agricultural one. In fact, the agriculture department notes that it's one of the state's top three industries with more than 173,000 jobs and that it contributes $41 billion to the state's economy annually.

In all, the campaign is hosting 20 events -- with multiple events in Denver -- throughout the month. The events throughout the month will take place at stores, farmers markets and other venues, including events at Union Station, Fiddler's Green and Old South Pearl Street. Events will link the stages of locally grown produce and connect Coloradans to local farmers and educate consumers about local produce, like Palisade peaches, Rocky Ford melons and Olathe sweet corn.

Contact Confluence Denver Innovation & Jobs News Editor Chris Meehan with tips and leads for future stories at chris@confluence-denver.com.

Read more articles by Chris Meehan.

Chris is a Denver-based freelance writer, editor and communications specialist. He covers sustainability, social issues and other topics.
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