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Voice of Denver: Fireant Studio Strives to Support Nonprofits


A commitment to philanthropy is at the heart of Fireant Studio's business model, says Stephanie Grado, the company's marketing and production coordinator.
In 2003, entrepreneur and developer Bob Roman had a few ideas in mind for his web development startup. First and foremost, he wanted to build a successful business model in an industry that he loved and, second, fold into that model a commitment to give back to the community that supported this dream. Guided by these two objectives, Fireant Studio -- a Denver-based creative digital agency specializing in web design and custom development -- was born.

Between large-scale corporate accounts, work for local businesses and nonprofit projects, Bob has been able to strike a balance within Fireant's portfolio as the company's founder and president. Prioritizing the company's commitment to pro bono work and support for not-for-profit (NFP) organizations has been just as crucial to the business' success as fulfilling the needs of Fortune 500 clients. Now, more than a decade in, a lengthy list of awe-inspiring local and national NFP clients have come through the doors of Fireant Studio and gained a thing or two.

Everyone on the Fireant team has proudly joined in Bob's commitment to support the nonprofit community. Fireant's work has consistently helped alleviate limited nonprofit resources by developing new websites through donated studio time or with rates more in line with taut budget constraints. Developing an outlet for these organizations to convey their message in a digitally relevant way has offered many the chance to broaden their audience of contributors and supporters, effectively increasing the overall efficacy of each nonprofit's mission and goals.

Recent work with Denver's Amp the Cause, an NFP devoted to improving the lives of families through community engagement, resulted in the successful launch of a from-scratch website that highlighted the organization's recent rebranding. Executive Director Rebecca Rallis had high praise for the work, noting, "We are so fortunate to have had [Fireant's] support on this project and it means the world to us."

Roman describes his studio's commitment to serving nonprofits as a seemingly simple one: "We give what we can, we're building upon our successes and maintaining some bandwidth for these exceptional NFPs."

As an intimate team of seven, Fireant Studio alone has been able to help over a dozen organizations including LiveWell Colorado, Habitat for Humanity of Metro Denver, World Wildlife Fund, AmberWatch Alert, Foothills Animal Shelter and many more throughout the years.

The Fireant Challenge: Whether it's a few donated hours or a year-long project, the team at Fireant Studio extends the challenge to all agencies, small and large, to take the opportunity to help support a worthy cause. Denver's technology and development industry is robust and the potential to profoundly impact the community by supporting local nonprofit organizations is limitless.

As evidenced by Fireant's proven business model, giving back doesn't have to come at a cost to the success of a small agency. Beneficial to all involved, the outcome is a heightened sense of social engagement within the Denver community with lasting, ardent results.


Stephanie Grado is Fireant Studio's marketing and production coordinator.

Voice of Denver is a featured post from Denver's entrepreneurs, experts and raconteurs. Contact us if you'd like to stand on our soapbox.
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