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Alex Seidel and other chefs launch artisan pastry company

A team of Denver chefs has launched a wholesale artisan pastry company that will stock restaurants and retailers throughout the metro area with a variety of fresh pastries.

Fudmill is the brainchild of chefs Alex Seidel and Matt Vawter of Mercantile and Fruition and Keegan Gerhard and Lisa Bailey of D Bar. They’ve set up a working bakery Denver’s Northeast Corridor near Swansea.

Fudmill recently signed an agreement with Whole Foods Market to bring 12 varieties of fresh pastries, including chocolate croissants, seasonal muffins and Danishes, scones, morning buns and pain aux raisins to customers at select Denver locations, including Cherry Creek, Washington Park, Colorado Boulevard and Tamarac.

“We are thrilled to offer exceptional pastries from some of Denver’s best culinary visionaries to our customers,” says Lauren Motley, Whole Foods Market Bakery associate coordinator. “Brunch, business meetings and holidays will be so much more decadent with these offerings — they’re truly world class.

The team’s creation of Fudmill stems from a commitment to creating the highest quality, seasonally inspired baked goods in the region. The venture is focused on the art and craft of traditional pastry making.

“Pastry isn’t something that’s easy to do well in high-production kitchens due to space and logistics,” says Seidel. “Opening our own pastry kitchen provides the luxury of more time and space to explore the art, and we’re able to create much higher quality recipes and pastries that you can’t find anywhere else.”

Read more articles by Margaret Jackson.

Margaret is a veteran Denver real estate reporter and can be contacted here.
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